Política de privacidad

1. Introduction / Introducción

This Privacy Policy describes how Ami Fitness, operated by TAAVALE S DE RL DE CV ("Ami Fitness," "we," "our," or "us"), collects, uses, and shares personal information when you interact with our websites, purchase our products (including Glow Greens), or contact us through any channel, including Amazon Mexico, TikTok Shop, and social media.

Esta Politica de Privacidad describe como Ami Fitness, operada por TAAVALE S DE RL DE CV ("Ami Fitness," "nosotros," "nuestro" o "nos"), recopila, utiliza y comparte informacion personal cuando usted interactua con nuestros sitios web, adquiere nuestros productos (incluyendo Glow Greens), o nos contacta a traves de cualquier canal, incluyendo Amazon Mexico, TikTok Shop y redes sociales.

This policy is designed to satisfy the requirements of:

Mexico: Ley Federal de Protección de Datos Personales en Posesión de los Particulares (LFPDPPP)
United States: California Consumer Privacy Act / California Privacy Rights Act (CCPA/CPRA), CAN-SPAM Act, and other applicable federal regulations

2. Data Controller / Responsable del Tratamiento

The entity responsible for processing your personal data is:

TAAVALE S DE RL DE CV

Brand: Ami Fitness / Glow Greens

Country of Incorporation: Mexico

Contact Email: privacy@amifitness.com

Mailing Address: [INSERT REGISTERED ADDRESS, MEXICO CITY, MEXICO]

For US-related inquiries:

Email: privacy@amifitness.com

Subject line: US Privacy Request

3. Information We Collect / Información que Recopilamos

3.1 Information You Provide Directly

Name, email address, shipping address, phone number
Purchase history and order details
Payment information (processed by third-party payment processors — we do not store full card details)
Communications you send us via email, social media, or customer service channels
Reviews and testimonials

3.2 Information Collected Automatically

Device identifiers and IP address
Browser type, operating system, and referring URLs
Pages visited, time spent, click behavior
Cookie and pixel data from our website and advertising platforms (Meta, TikTok)

3.3 Information from Third Parties

Amazon Mexico Seller Central: order details and buyer-initiated messages
TikTok Shop: purchase data and seller communications
Meta Ads (Instagram/Facebook): anonymized audience and engagement data
Logistics and fulfillment partners: delivery confirmation data

4. Purposes of Processing / Finalidades del Tratamiento

4.1 Primary Purposes (Finalidades Primarias)

We process your personal data to:

Process and fulfill your orders
Communicate about your purchases, shipping, and returns
Provide customer support
Comply with legal and tax obligations (including COFEPRIS and SAT requirements in Mexico)

4.2 Secondary Purposes (Finalidades Secundarias)

With your consent, we may also use your data to:

Send promotional communications, offers, and product news
Conduct market research and product development surveys
Personalize advertising on Meta (Instagram/Facebook) and TikTok
Build customer profiles to improve product recommendations

You may opt out of secondary purposes at any time by emailing privacy@amifitness.com or clicking 'unsubscribe' in any marketing email.

Puede oponerse a las finalidades secundarias en cualquier momento enviando un correo a privacy@amifitness.com o haciendo clic en 'cancelar suscripción' en cualquier correo de marketing.

5. Legal Basis for Processing / Base Legal del Tratamiento

5.1 Mexico (LFPDPPP)

Under Mexican law, we process personal data based on:

Your consent (consentimiento), which may be express or tacit depending on the data category
Performance of a contract (ejecución de un contrato) when processing is necessary to fulfill an order
Legal obligation (obligación legal) for tax, health, and regulatory compliance
Legitimate interest (interés legítimo) for fraud prevention and security

5.2 United States (CCPA/CPRA)

Under applicable US law, we process personal information based on:

Performance of a contract (purchase fulfillment)
Our legitimate business interest (fraud prevention, security, analytics)
Your consent (for marketing communications)
Legal compliance

6. Data Sharing and Transfers / Transferencias de Datos

6.1 Third Parties We Share Data With

We may share your personal information with the following categories of recipients:

Payment processors (e.g., Stripe, PayPal, Mercado Pago) — for transaction processing
Logistics and shipping providers — for order fulfillment and delivery
Amazon Services LLC — as required for Amazon Mexico Marketplace operations
TikTok Inc. — as required for TikTok Shop operations
Meta Platforms Inc. — for advertising and analytics
Email marketing platforms (e.g., Klaviyo) — for communications
Accounting and legal advisors — for compliance purposes

6.2 Mexico-Specific Transfer Notice (LFPDPPP Art. 36)

Conforme al artículo 36 de la LFPDPPP, informamos que sus datos personales podrán ser transferidos a terceros nacionales e internacionales para los fines indicados en la Sección 4. Dichos terceros se obligan a mantener la misma confidencialidad y medidas de seguridad que Ami Fitness.

We do not sell your personal data to third parties. / No vendemos sus datos personales a terceros.

7. Cookies and Tracking Technologies

Our website and advertising channels use cookies, pixels, and similar tracking technologies for:

Session management and authentication
Analytics (understanding how visitors use our site)
Advertising (retargeting via Meta Pixel and TikTok Pixel)
Performance optimization

You can manage cookie preferences through your browser settings or by emailing us. Note that disabling certain cookies may affect website functionality.

SECTION A — MEXICO: AVISO DE PRIVACIDAD (LFPDPPP)

8. Derechos ARCO / ARCO Rights (Mexico)

Como titular de datos personales, usted tiene los siguientes derechos conforme a la LFPDPPP:

Acceso (A): Conocer qué datos personales tenemos sobre usted
Rectificación (R): Solicitar la corrección de datos inexactos o incompletos
Cancelación (C): Solicitar la eliminación de sus datos personales
Oposición (O): Oponerse al tratamiento de sus datos para finalidades específicas

As a data subject, you have the right to know what personal data we hold, request corrections, request deletion, and object to processing for specific purposes.

Cómo Ejercer sus Derechos ARCO / How to Exercise Your ARCO Rights

Para ejercer sus derechos ARCO, envíe una solicitud a:

Correo electrónico / Email: privacy@amifitness.com
Asunto / Subject line: "Solicitud ARCO – [Nombre]"

Su solicitud debe incluir: (i) nombre completo; (ii) descripción del derecho a ejercer; (iii) copia de identificación oficial. Responderemos en un plazo de 20 días hábiles conforme a la LFPDPPP.

Your request must include: (i) full name; (ii) description of the right being exercised; (iii) copy of official ID. We will respond within 20 business days as required by LFPDPPP.

Autoridad de Protección de Datos / Data Protection Authority (Mexico)

Si considera que sus derechos han sido vulnerados, puede presentar una queja ante el Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales (INAI):

Sitio web: www.inai.org.mx
Teléfono: 800 835 4324

8.1 Revocación del Consentimiento

Usted puede revocar el consentimiento otorgado para el tratamiento de sus datos personales en cualquier momento, siempre que no sea un impedimento legal. Para ello, envíe su solicitud a privacy@amifitness.com.

SECTION B — UNITED STATES: CONSUMER PRIVACY RIGHTS

9. US Consumer Rights / Derechos del Consumidor (EUA)

9.1 California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights:

Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you
Right to Delete: Request deletion of your personal information (subject to certain exceptions)
Right to Correct: Request correction of inaccurate personal information
Right to Opt-Out of Sale/Sharing: We do not sell personal information. We do share data with advertising platforms (Meta, TikTok) for targeted advertising, which may constitute 'sharing' under CCPA. You may opt out by emailing us or using platform-level controls.
Right to Limit Use of Sensitive Personal Information: We do not process sensitive personal information beyond what is necessary for order fulfillment.
Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To submit a CCPA request, email privacy@amifitness.com with subject line: "CCPA Request – [Your Name]". We will respond within 45 days.

9.2 Other US Residents

Residents of other US states (Virginia, Colorado, Connecticut, Texas, etc.) may have similar rights under their respective state privacy laws. We will honor verifiable requests from all US consumers to the extent required by applicable law.

9.3 Email Marketing (CAN-SPAM)

All commercial emails we send comply with the CAN-SPAM Act. Every marketing email includes:

A clear identification that it is an advertisement
Our valid physical mailing address
A functioning unsubscribe mechanism

We will honor opt-out requests within 10 business days.

10. Data Retention / Retención de Datos

We retain personal data for as long as necessary to:

Fulfill the purposes described in this policy
Comply with legal obligations (e.g., SAT tax records require 5 years in Mexico; US records vary by obligation)
Resolve disputes and enforce agreements

When data is no longer needed, we delete or anonymize it securely.

Cuando los datos ya no sean necesarios, los eliminamos o anonimizamos de forma segura.

11. Security / Seguridad

We implement administrative, technical, and physical safeguards to protect your personal data, including:

Encryption of data in transit (TLS/HTTPS)
Access controls limiting who can access personal data
Third-party platforms (Amazon, TikTok) are contractually required to maintain their own security standards

No method of transmission over the internet is 100% secure. If you believe your data has been compromised, contact us immediately at privacy@amifitness.com.

12. Children's Privacy / Privacidad de Menores

Our products and services are not directed to children under 13 (US) or under 18 (Mexico, for consent purposes). We do not knowingly collect personal data from minors. If you believe we have inadvertently collected such data, contact us immediately and we will delete it.

13. Changes to This Policy / Cambios a Esta Política

We may update this Privacy Policy from time to time. When we do, we will update the Effective Date at the top of this document and, where required by law, notify you by email or through our platforms. Continued use of our products after changes constitutes acceptance of the updated policy.

Podremos actualizar este Aviso de Privacidad periódicamente. Cuando lo hagamos, actualizaremos la Fecha de Vigencia y, cuando la ley lo requiera, le notificaremos por correo electrónico o a través de nuestras plataformas.

14. Contact Us / Contáctenos

For any questions, requests, or concerns regarding this Privacy Policy:

Ami Fitness / TAAVALE S DE RL DE CV

Email: privacy@amifitness.com

Subject (Mexico ARCO): "Solicitud ARCO – [Nombre]"

Subject (US CCPA): "CCPA Request – [Name]"

Address: [INSERT REGISTERED ADDRESS]

We are committed to resolving privacy concerns promptly and transparently.

Estamos comprometidos a resolver sus inquietudes de privacidad de manera oportuna y transparente.

Effective Date: April 13, 2026